Struggling to get noticed with your website design? Then tell your story!
We hear you. Everyone is busy, life moves fast, and grabbing and holding onto someone’s attention online is no mean feat.
That’s where a website design that incorporates visual storytelling comes into play. It’s a game-changer in web design and helps your business create a memorable experience for your target audience.
OK, but what exactly is visual storytelling?
It’s all about using graphics, images, videos, and animations to tell a story. Instead of just throwing paragraphs of text at your visitors, your website should give visitors an engaging and emotive visual experience that communicates your message.
Is it more effective than traditional website design?
We’re not saying there should be no text at all on your website. In fact, well-crafted text is crucial for providing the information your customers need to make purchasing decisions – but there is no need to bombard them with War & Peace either.
We are, however, hard-wired to process images way faster than text – 60,000 times faster. So, if you’ve got a strong visual story incorporated into your website design, it can hook people instantly.
Include videos on your website
Videos are a fantastic way to communicate your message, and at the Website Doctors, we always recommend building video content into your website strategy. HubSpot found that 91% of people want to see more video content from brands they follow. That’s a clear sign that visuals can grab (and keep) their attention.
Look at me! Look at me!
Graphics, images and videos can also stir emotions and connect with visitors on a deeper level. A study by Harvard Business Review found that emotionally connected customers are more than twice as valuable as highly satisfied customers – so they’re more likely to stick around and browse your site.
Visual websites help with brand recall
Humans remember about 80% of what they see and do, but only 20% of what they read. So, a website design that incorporates images and videos can help your message lodge in visitors’ minds. That’s a big win for brand recall.
Websites with strong visual storytelling also build trust. 81% of customers say they need to be able to trust a brand to buy from them, according to a study by Edelman. Having customer credibility goes a long way when asking them to carry out a desired action, such as signing up or making a purchase.
Don’t drown in a sea of boring websites
Standing out from your competitors is crucial. Web designs that tell your story visually let you present your brand’s personality and values – and studies show that websites that use storytelling can boost product value by up to 2,706%.
Using storytelling in a website design
Start by figuring out what story you want to tell. What’s your core message and how can visuals bring that message to life? Make sure your story aligns with your brand’s values and goals. If you need a little help, our website storytellers are on hand to take care of it with you.
Use high-quality visuals
Every picture tells a thousand words – but each one must be relevant and high-quality. Invest in top-notch images, videos, and graphics that fit with your brand’s style. Your visuals should enhance the story, not distract from it. Quality matters!
Get interactive
Spice things up with interactive features like animations, infographics, and scroll-triggered effects. Our website development gurus are experts in getting sites moving!
Design websites with your story in mind
Design your site to guide users through your story smoothly. Use layout, colour, and typography to direct attention and highlight important parts of your narrative. Need a little design inspiration, we’ve got the guys and girls to help you!
Remember – in the world of website design and website development, a strong visual story can set you apart and help your brand make a lasting impression.
Need a little help with your website?
Get in touch at hello@websitedoctors.co.uk or book a FREE website diagnosis session with us to see how visual storytelling can boost the buzz of your website design.
