Lights, Camera, Conversion! Why Video Content is a Must-Have for Business
Website Video Content is not just about watching cat videos (although we DO love a good cat video).
Video content is taking the digital world by storm, and if your business website isn’t on board, you’re missing out. Here are the top reasons why video content is essential for your business website.
Videos – Higher Engagement Rates
Many of us are a little lazy when it comes to reading. Videos, on the other hand, are like the irresistible snack that keeps us coming back for more. With attention spans shorter than a goldfish’s, video content is the perfect way to keep your audience engaged.
Boost Your SEO Game
If you’re not familiar with SEO (search engine optimisation), it’s the witchcraft that makes your website visible to search engines like Google. And guess what? Google loves videos!
By incorporating video content into your website, you’re not only giving your audience something delightful to watch, but you’re also improving your search engine ranking. It’s a win-win situation.
Build Trust and Credibility
Video content allows you to humanise your brand, giving your audience a glimpse of the people behind the scenes. This builds trust and credibility, making your customers more likely to choose you over your competitors.
Simplify Complex Concepts
Ever tried explaining quantum physics to a five-year-old? Yeah, it’s not easy. But with video content, you can break down complex concepts into bite-sized, easily digestible pieces. This not only makes your audience feel smarter (who doesn’t love that?) but also helps them understand how your product or service can solve their problems.
Videos Increase Conversions and Sales
Studies have shown that including a video on a landing page can increase conversions by 80%.
How Can Website Docotrs Help?
Now you understand the top reasons to have video content on your website, we’re betting you want to get filming! We’re on hand to say ‘lights, camera, action’ and make your business website a star!
